Friday, March 18, 2011
Jon Bon Jovi vs. Steve Jobs/Apple/iTunes
Sorry for bringing you into this intramural spat between billionaires, but the discussion is relevant. "Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the [record album] jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the [record] jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it," says Jon Bon Jovi. This from an article in Digital Trends: while most artists find fault with illegal piracy and the financial toll it’s taking on their industry, Bon Jovi instead seems to think the processed music environment fostered by iTunes has killed discovering music and the effect that has on a person. “God, it was a magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened?’ Steve Jobs is personally responsible for killing the music business.” He had better get used to it — with iTunes asserting its control over the digital music market, competitors are coming out of the woodwork. How would Judge George, MBE have ruled in this matter? Likely in favor of Jon. As the Buggles sang, video killed the radio star.
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Jon Bon Jovi Steve Jobs iTunes
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That record buying experience was great. You could get one record every week or two with your allowance. You had to make a choice between a brand new release (expensive at $6+), a recent release sale at maybe $5-$6, or a cut-out at less than $5. You took your chances sometimes knowing only a song or two. Sometimes you would get lucky and find a record with a few gems. In any case, Bon Jovi was right -- that experience was great and is largely lost today. Andy C.
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